Product Goal - A Scrum Commitment [Scrum Guide Video]
Please note: This is still the most current version of the Scrum Guide in 2025.
Video: Scrum Artifact Commitment - Product Goal
This is from the official 2020 Scrum Guide by Ken Schwaber and Jeff Sutherland.
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Scrum Artifact Commitment - Product Goal as defined in the official 2020 Scrum Guide
Commitment: Product Goal
The Product Goal describes a future state of the product which can serve as a target for the Scrum Team to plan against. The Product Goal is in the Product Backlog. The rest of the Product Backlog emerges to define “what” will fulfill the Product Goal.
A product is a vehicle to deliver value. It has a clear boundary, known stakeholders, well-defined users or customers. A product could be a service, a physical product, or something more abstract.
The Product Goal is the long-term objective for the Scrum Team. They must fulfill (or abandon) one objective before taking on the next.
References and Additional Learning Resources
View the “Scrum Artifact Commitment - Product Goal” section in the Interactive Scrum Guide.
Listen to the “Scrum Artifact Commitment: Product Goal” from the Scrum Guide Audio Book.
Listen to the official 2020 version of the Scrum Guide Audio Book.
View the official online digital version of the 2020 Scrum at InteractiveScrumGuide.com.
Watch the official 2020 Scrum Guide YouTube Playlist at sg20_playlist.mvizdos.com.
Learn more about Implementing Scrum with Michael Vizdos at ImplementingScrum.com.
Subscribe to your free weekly Saturday morning, emails with the original Scrum Chicken and Pig Cartoons about Implementing Scrum by visiting subscribe.mvizdos.com.
Finally, you can learn more about Michael Vizdos, creator of ImplementingScrum.com, the Scrum Guide Audiobook and the Interactive Scrum Guide at michaelvizdos.com.
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About the Author: Michael Vizdos
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